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Experimental Study of the Effect of Language (English and Spanish) on Advertisement Effectiveness with Puerto Rican Hispanic University Students.
(Centro de Investigaciones Comerciales e Iniciativas Académicas de la Facultad de Administración de Empresas. Forum Empresarial. Vol.7 Num.2, 2002-12)
Even though the population of Puerto Rico includes a large percent of residents with some knowledge of the English language (bilinguals), the vast majority communicates using Spanish, which is their native language. Not ...